Ambient: Magic shower rooms

Experience the atmosphere of a shower among orchydees

Unilever and JWT Singapore have decided to promote Lux Magic spell shower gels directly in spas or gyms clubs. Women can now experience the ambiance of a Magic spell shower. Indeed, the walls and floors of the showers have been covered with stickers made using a special ink which reveal orchydees when the women uses the samples of Lux Magic Spell making them live the scent and presence of the flowers.
TitleMagic Shower Rooms
Campaign Magic Shower Rooms
Advertiser Unilever
Brand Lux

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PostedSeptember 2012
Business SectorSubscribers Only
StorySubscribers Only
Media Type Ambient
Account Manager K...e Subscribers Only
Editor Je....ah M....lo Subscribers Only
Producer F..g Subscribers Only
Art Director D...d Ha......ger Subscribers Only
Associate Creative Director K...n M..k Subscribers Only
Creative Director J..i K...a Subscribers Only
Executive Creative Director ..y G..n ..n Subscribers Only