An interactive campaign in movie theaters

Homeless peoples stories awaken the consciences of a cinema audience before movie begins

Fiftyfify is a German NGO whose role is to address homeless peoples’ needs. This Winter, with its agency Havas Worldwide Düsseldorf, during the coldest weeks, it turned down the air-conditioning in a movie theater to make people feel how the homeless feel every day. Instead of the traditional commercials before the movie, people viewed various testimonials of real homeless people –who alluded to the fact the 8° celsius degrees heat in the cinema wasn’t so bad compared to actual temperatures experienced living on the streets. Blankets with QR Codes were distributed in the movie theaters to raise funds.
TitleFrozen Cinema
Agency
Campaign Frozen Cinema
Advertiser fiftyfifty
Brand fiftyfifty

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedMarch 2013
Business SectorSubscribers Only
Media Type Ambient
Length
MarketSubscribers Only
SoundtrackSubscribers Only
Chief Creative Officer F...x G....er Subscribers Only
Art Director P....ck A....nn Subscribers Only
Art Director A...ka W...r Subscribers Only
Copywriter T....en Po....nn Subscribers Only
Management Supervisor D...el G...e Subscribers Only
Producer ..a Pe....es Subscribers Only
Producer N...ne B...es Subscribers Only
Print Producer D...ef St......ier Subscribers Only
Public Relations A...n Men.......glu Subscribers Only
Production Company J...! Subscribers Only
Executive Producer ..n B....ns Subscribers Only
Production Manager M....el K..h Subscribers Only
Director ..n H...ik D...s Subscribers Only
Director of Photography (DOP) ..m Ho.....ser Subscribers Only
Post Production Subscribers Only
Editor J..n ..m Subscribers Only

About Havas Düsseldorf

Havas ist eine kreative Kommunikationsagentur, die alle Disziplinen des modernen Marketings bedient. Unsere Zielsetzung ist einfach formuliert, aber herausfordernd – und identisch für alle Havas Agenturen im globalen Network: „Our mission is to make a meaningful difference to brands, businesses and people”.

Im Zeitalter abnehmender Werte (Havas Studie „The future of trust“, Dezember 2018), ‚Fake News‘ und steigendem Zynismus der Menschen gegenüber Werbung, haben es Marketer und Agenturen mit ganz neuen Herausforderungen zu tun. Unsere Überzeugung ist es, dass Marken eine Haltung einnehmen müssen, um die Menschen nachhaltig zu erreichen. Und unsere Kunden dabei zu unterstützen, ist unsere Leidenschaft.

Havas ist das einzige unabhängige globale Agentur-Network.
Havas glaubt an das Village Modell, die enge Verzahnung von Creative, Media & Content.
Havas ist Teil von Vivendi und somit eng verzahnt mit den Schwesterunternehmen Universal Music, Gameloft und StudioCanal.