An Outdoor Demo

A brand demonstrates the quality of its food wrap in a special outdoor installation

GLAD cling wrap preserves the quality and food freshness. The agency ALMA is showing this capacity through a special outdoor. Wrapped or not-wrapped orange slices have been pinned to create a message which appears after a few days, whenever the fruit remains fresh or become rooted. Thus, GLAD is the only food wrap that keeps the food longer

About Alma

Anchored in the strong belief that brands –like people- have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates. 

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