Animal Detecting Billboards

Digital billboards make road safer with the infra-red technology

One of the big causes of car accidents is animals crossing the road. And at night, the poor lighting conditions of visions increase the risks in making the reaction times slower. BMW wanted to demonstrate the power of its night vision assistance. Thus, billboards were placed in the areas with the biggest number of accidents caused by crossing animals, and their night-vision technology made it possible to alert the drivers when an animal was getting closer to the roads.