Apotek Hjärtat blows life into a digital screen

An engaging and innovative idea that creates curiosity

In a Stockholm subway commuters were introduced to Apotek Hjärtat new line of hair care products. The digital billboards on the platforms were animated in a surprising way. At the arrival of the trains, the hair of the models were suddenly blowing in the wind. The digital screens were equipped with ultra sonic sensors that enabled the activation of the short film.
TitleBlowing in the Wind
Campaign Blowing in the Wind
Advertiser Apotek Hjärtat
Brand Apotek Hjärtat

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Digital Billboard/Poster
MarketSubscribers Only
Creative Director A....as Ul....us Subscribers Only
Copywriter Ma....te G....ck Subscribers Only
Art Director Subscribers Only
Account Director S..a Cl....ar Subscribers Only
Account Manager J...ie St.....ed Subscribers Only
Graphic Designer L...a P...on Subscribers Only
Graphic Designer J..s Sj....gh Subscribers Only
MOTION DESIGN N...e A...n Subscribers Only
Digital Producer S...a Sw.....org Subscribers Only
Other An....ie K..l Subscribers Only
Photographer El.....th F...g Subscribers Only
Production Company ST......LHM Subscribers Only
Advertiser's Supervisor F....ik Ku....rg Subscribers Only