Art exhibition in the subway

How to re-create the Italian art of food through still-life paintings?

Publicis did it for Buitoni! A large exhibition in the New York underground was organized. It has shown recipes of several different meals made with Buitoni products. Thus, more than 1 hundred pieces of artwork were exhibited on the subway's walls, contributing to make people's mouth water. This attractive operation enables people to see a wide range of pastas and contibuted to increase the sales by 92%.
TitleCase Study
Campaign Case Study - Buitoni
Advertiser Nestlé
Brand Buitoni

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PostedJuly 2010
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Case Study
MarketSubscribers Only