Athena breaks the rules

French athletes naked

Athena, French lingerie brand has recently create the event in launching its partnership with the French Athletics Federation. 4 athletes featured naked in a campaign to promote Happy underwear. Surprising Press kits deliveries for journalists and the broadcast of a making-of where we could see people involved in the project either nude or wearing their Happy boxers contributed to make this campaign a buzz in France
TitleAthena Business Case
Title (original language)Cas Athena
Agency
Campaign Naked Athletes
Advertiser Eminence
Brand Athena Happy

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Date of First Broadcast/Publication Subscribers Only
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PhilosophySubscribers Only
Media Type Case Study
Executive Creative Director H...es P....et Subscribers Only