Augmented reality brochure

Explore the car with a brochure and your smartphone

The third generation of the Audi TT is the perfect combination of design and performance. It is the first model to feature a revolutionary digital display or "Virtual Cockpit" — this was the main product point for the new model. Leaning on the innovation, the agency created the The Audi TT brochure hack – an augmented touched base journey through the virtual cockpit and the use of conductive ink and your smartphone

TitleAudi TT Brochure Hack
Campaign Audi TT Brochure Hack
Advertiser Audi
Brand Audi

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Mobile Advertising
Executive Creative Director P....hi Subscribers Only
Creative Director C...s ..y Subscribers Only
Associate Creative Director Y....hi Z...o Subscribers Only
Art Director D...el R...i Subscribers Only
Art Director D...o Subscribers Only
MOTION DESIGN H...ik Oe......ard Subscribers Only
Software Developer M...o K....el Subscribers Only
Concept Developer A..a Subscribers Only
Junior Concept Developer ..y Subscribers Only
Account Director C...n E....dt Subscribers Only
Project Management Subscribers Only
Production Company N....ia Subscribers Only