Augmented/Reduced Reality

PR Stunt at the airport

People disappear every day because of human rights violations,. But the general public has finally only a vague idea of what these people looks like. So Amnesty International has decided to make these disappearances more real to raise money to support its action. A big monitor installed in Munich Airport linked to a video camera showed people making the queue or waiting for their plane disappear. The tagline encourages people to make a donation and a QR Code shows some true stories.

TitlePeople Disappearances
Title (original language)Menschen verschwinden
Campaign People Disappearances
Advertiser Amnesty International
Brand Amnesty International

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PostedOctober 2011
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television & Cinema