Augmented/Reduced Reality

PR Stunt at the airport

People disappear every day because of human rights violations,. But the general public has finally only a vague idea of what these people looks like. So Amnesty International has decided to make these disappearances more real to raise money to support its action. A big monitor installed in Munich Airport linked to a video camera showed people making the queue or waiting for their plane disappear. The tagline encourages people to make a donation and a QR Code shows some true stories.

TitlePeople Disappearances
Title (original language)Menschen verschwinden
Agency
Campaign People Disappearances
Advertiser Amnesty International
Brand Amnesty International

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedOctober 2011
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television & Cinema