Back to the Future for McDonald's

McDonald's brings past back to promote a new futuristic restaurant in Hong Kong

To promote the launch of a new very modern and futuristic restaurant in Hong Kong, DDB and Tribal have decided to bring back the past. For 4 days, all McDonald's communication has been a revival of the 80s with retro films, old-stylished radio commercials or billboards and even a burger sold at a very cheap price, like a few years ago. It has transformed McDonald's into the topical event in the city in creating a lot of media interest for the opening of the futuristic restaurant in a huge shopping mall