Base innovates in TV with Duval Guillaume

Watching TV or a streaming TV show?

You’re sitting on your couch, watching TV and suddenly it freezes, like if the video was loading on Youtube. That’s what Belgians have experienced during the last week of February at the beginning and at the end of their favorite TV Shows in prime time. It was concluded with the following message: “You’re not used to waiting at home. So why wait when you’re on the move.” In a world where people consume TV and videos more and more on their computers or their smartphones and in a very competitive situation for 4G networks access , Duval Guillaume Modem, has found a smart way that stands out from the crowd for BASE with this non-traditional use of TV as media.

TitleJamming Prime Time TV Shows
Agency
Campaign Surf as fast as if you where at home
Advertiser Base
Brand Base 4G

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Television
Length
Media (Agency side)
Advertising Manager N..o Va......eye Subscribers Only
Advertising Manager O....er .e Ra.....ker Subscribers Only
Advertising Manager W...em S...rs Subscribers Only
Advertising Manager Is....le B...o Subscribers Only
Advertising Manager Jo....an M...a Subscribers Only
Executive Creative Director K....en B...ez Subscribers Only
Executive Creative Director Ge....ey H....on Subscribers Only
Creative Team N...s Si....rt Subscribers Only
Creative Team ..m Sch.......kers Subscribers Only
Strategy Director P..t Wu....an Subscribers Only
Account Director E..e Ja....ns Subscribers Only
Account Manager J...en ..n Ly......ens Subscribers Only
Production Company C...ar Subscribers Only
Director B..t Ca.....ts Subscribers Only
Sound So.....lle Subscribers Only
Agency Producer M..c ..n Bu.....out Subscribers Only
Agency Producer T...n P..m X..n Subscribers Only
Media (Agency side) S....na ..n C...em Subscribers Only
Media (Agency side) H..s Ve.....en Subscribers Only

About Duval Guillaume

We create work that is loved by the public, and admired by the industry. This philosophy leads to more social currency. We do this for international clients such as Smirnoff Europe, Center Parcs Europe, Coke Zero Europe and Carlsberg Europe.

Latest News

Transfer a Fan

True fans are not for sale. Or are they?

The German Bundesliga is on its annual winter break. As football is on hold, fans from all over the world have to just wait and sit through the holiday season without their favourite sports.

But although the actual playing is paused at this time of the year, the winter transfer window is open and players are for sale. Clubs are excited to make signings that will shape the second half of the season and are willing to offer a lot of money for star players to change colors.

But more than players, football is shaped and made by its fans. They are the crucial element behind the teams. If a club has one wish, it’s loyal fans.

In this online film, 3 die-hard fans are surprised by a new kind of transfer window. A mercato where it’s not about buying players but about buying actual fans instead. In this ‘loyalty test’ two fake football agents offer these loyal fans a transfer from their team to a rival club.

Can money buy their loyalty? Would they betray their colors for a high price? Is €100K enough? €150K? €200K? Or even a car? Or are true fans simply not for sale?

The outcome of this rather unconventional experiment proves that football is more than just a sport, it’s a way of life.

The online film was created by the Belgian advertising agency Duval Guillaume and production company Adult. Erik Bulckens took his place in the director's chair and made an
entertaining showpiece that leaves no true fan untouched.

Only one question remains: what would you do?
#showyourcolors