Base innovates in TV with Duval Guillaume

Watching TV or a streaming TV show?

You’re sitting on your couch, watching TV and suddenly it freezes, like if the video was loading on Youtube. That’s what Belgians have experienced during the last week of February at the beginning and at the end of their favorite TV Shows in prime time. It was concluded with the following message: “You’re not used to waiting at home. So why wait when you’re on the move.” In a world where people consume TV and videos more and more on their computers or their smartphones and in a very competitive situation for 4G networks access , Duval Guillaume Modem, has found a smart way that stands out from the crowd for BASE with this non-traditional use of TV as media.

TitleJamming Prime Time TV Shows
Media (Agency side)
Campaign Surf as fast as if you where at home
Advertiser Base
Brand Base 4G

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Television
Production Company Subscribers Only
Sound So.....lle Subscribers Only
Executive Creative Director
Executive Creative Director Ge....ey H....on Subscribers Only
Creative Team N...s Si....rt Subscribers Only
Creative Team
Director B..t Ca.....ts Subscribers Only
Account Director E..e Ja....ns Subscribers Only
Agency Producer
Agency Producer T...n P..m X..n Subscribers Only
Account Manager J...en ..n Ly......ens Subscribers Only
Advertising Manager
Advertising Manager .e Ra.....ker Subscribers Only
Advertising Manager W...em Subscribers Only
Advertising Manager
Advertising Manager M...a Subscribers Only
Media (Agency side) ..n C...em Subscribers Only
Media (Agency side)
Strategy Director P..t Subscribers Only

About Duval Guillaume

We create work that is loved by the public, and admired by the industry. This philosophy leads to more social currency. We do this for international clients such as Smirnoff Europe, Center Parcs Europe, Coke Zero Europe and Carlsberg Europe.

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