Betting On Best Blend of Banter and Brand

Poker for People Who Don't Play Poker

GOAL: Create customized poker content that successfully exposes the brand to people who don't play poker. Expand's exposure to television viewers while maintaining an efficient media schedule.

METHOD: The Best Damn Sports Show Period is one of Fox Sports Net's highest rated, regular series. To capitalize on this audience, we created a branded poker vignette on The Best Damn Sports Show Period. This weekly segment demonstrated the basics of poker using Mike Sexton,'s spokesman. Each three minute segment mixes the brand name with FSN's leading show. Rather than invest in general interest sports programming, we combined the best elements of poker and sports talk. This allowed us to create efficiencies for the upfront me Custom TV Vignette
Campaign Custom TV Vignette
Advertiser Interskill Games Limited

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PostedMay 2008
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