Beware of geeks with beer gifts

A clever way of engaging with digital folks who may feel a little hoarse

A digital agency used a new spin on the Trojan Horse strategy to target potential recruits at its competitors. The agency, Good Morning, delivered several crates of beer to Oslo’s biggest agencies in the guise of a seasonal gift. But once the bottles were stashed in the fridge, the change of temperature changed their labels into jobs ads. Good Morning managed to get two new recruits thanks to the cheeky subterfuge, which also gave the agency a handy PR boost. After all, you know what they say about geeks bearing gifts.