Hockey Club Davos is the most successful Swiss ice-hockey team but is still highly dependent on merchandise and catering sales at a financial level. The challenge was to develop an idea to increase these sales for all concession partners.
During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. Sensors were added and the rink panels were divided into numbers. In doing so, a new and entertaining game was born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen and win little merchandising products or discount for the catering. This activation campaign has contributed to increase the sales and the fun!