Bloody Augmented Reality

Special T-Shirts Operation

The Siberian tiger is an endangered species because of hunting. WWF Russia makes you experience it. Special T-Shirts with tigers heads and markers were created and distributed online and in trendy stores. No mirror in the fitting rooms but screens with cameras. The augmented reality makes you feel like a prey, shot to death. Supported by Russian celebrities, a dedicated website and online PR, the operation has got 200 000 signatures against the hunting
Campaign Shot Tigers - WWF
Advertiser WWF
Brand WWF

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