Blurred visions in movie theaters

Coordinated cinema premiers for CSR communication

Corona beer has partnered in Spain with Sony to prank the public in a movie theater before Django premier. Django credits have been blurried, causing amazement and questions among the audience. The tension became obvious. Finally, after 1 minute and a half, the credits ended with a message to incitate people to drink responsibly.
TitleDjango - Responsible Drinking
Campaign Django - Responsible Drinking
Advertiser Grupo Modelo
Brand Corona

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PostedMarch 2013
Business SectorSubscribers Only
Media Type Cinema
MarketSubscribers Only
Head of Digital Ma....nez Co....án Subscribers Only
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