Bowling Balls without holes

An original proximity media

The bowling ball becomes the media in the biggest chain of bowling in Israel to promote Elmex toothpaste. Several balls made without holes but with stickers to promote the product instead are mixed up with classical ones during the holidays to reach people during their leisures

TitleBowling Ball (Film)
Campaign Bowling Ball - Elmex
Advertiser Elmex
Brand Elmex

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PostedDecember 2009
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Case Study
MarketSubscribers Only
Executive Creative Director T..r G...n Subscribers Only
Art Director Fr....ld Subscribers Only
Chief Creative Officer G...on A....ay Subscribers Only
Copywriter .z F....el Subscribers Only
Producer H...i R...ti Subscribers Only
Account Director A..m Po....ek Subscribers Only
Account Executive L..y Subscribers Only
Account Supervisor ..l C...n Subscribers Only