Brand Content communication for Chicken 24/7

For all chicken aficionados Swiss Chalet makes your mouth water anytime of the day.

Reality Television has taken a new turn in Canada. The restaurant Swiss Chalet has created its own channel starring nothing but chicken. The family dining institution wishes to promote traditional cooking and make people crave for their tasty dishes in order to increase the number of clients. The program runs 24 hours a day and shows chicken being roasted and many people just could not resist the envy! The original and crazy idea had a great success and rapidly created a buzz among the customers, so that social networks and the main TV channels talked about it.
TitleThe Rotisserie Channel (Film)
Campaign The Rotisserie Channel
Advertiser Cara Operations
Brand Swiss Chalet

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Business SectorSubscribers Only
Media Type Case Study