Chabal Scores According to You

Getting a Kick Out of Mobile Marketing, French Style

View a viral video on a website and control it with your cellular phone? This new technology was at the heart of the campaign by Orange to promote their OrangeFoot broadcasting service. Using internet and telecommunications media, you can help rugby champ Sebastien Chabal kick a penalty shot. After providing info online, you get a call from Chabal asking you what direction to aim the shot. Then you choose by pressing certain buttons on your mobile. The clever mix of advertising meant that the buzz was indeed a goal reached.

The campaign won honors at the Festival de la Publicite de Meribel in 2008.

TitleChabal Le Duel
Agency
Campaign Chabal Le Duel - Orange
Advertiser Orange
Brand Orange

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