Challenge a champion as if you were IRL

A participating device to promote the sponsorship of NYC Marathon by Asics

At the occasion of New York latest Marathon, Asics has decided to challenge the passers-by to win an Olympic Marathoner (Ryan Hall) on 60 feet only with a life-sized giant digital screens in the subway passage. At the end of the hallway, they were confronted to a simple question, can you succeed to do that during the length of a whole marathon.
TitleRun With Ryan
Campaign Run With Ryan
Advertiser ASICS Corporation
Brand Asics

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedJuly 2012
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Chief Creative Officer J..n V...o Subscribers Only
Copywriter V...en B...h Subscribers Only
Art Director K...n L...ns Subscribers Only