Co-launch for a Mobile service

New communication channel

A Swedish prepaid cellular service provider wanted to launch a new service called Ringback tones which would enable you to replace the ringback tone when someone calls you by the music of your choice before you answer. Comviq and its agency Forsman & Bodenfors have partnered with Universal Music for the launch of “Welcome in” new single of Veronica Maggio, a famous Swedish popstar. The Ringback tone service of one of Veronica Maggio’s fan has become for two weeks the only way to hear the new single. People have spread the word and the fan got thousands of calls. Each caller also got a text information about how to sign for the new service
TitleSingle Single Release
Agency
Campaign Single Single Release
Advertiser Comviq
Brand Comviq

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Business SectorSubscribers Only
Media Type Mobile Advertising

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