Co-launch for a Mobile service

New communication channel

A Swedish prepaid cellular service provider wanted to launch a new service called Ringback tones which would enable you to replace the ringback tone when someone calls you by the music of your choice before you answer. Comviq and its agency Forsman & Bodenfors have partnered with Universal Music for the launch of “Welcome in” new single of Veronica Maggio, a famous Swedish popstar. The Ringback tone service of one of Veronica Maggio’s fan has become for two weeks the only way to hear the new single. People have spread the word and the fan got thousands of calls. Each caller also got a text information about how to sign for the new service
TitleSingle Single Release
Agency
Campaign Single Single Release
Advertiser Comviq
Brand Comviq

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Business SectorSubscribers Only
Media Type Mobile Advertising

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.