Co-launch for a Mobile service

New communication channel

A Swedish prepaid cellular service provider wanted to launch a new service called Ringback tones which would enable you to replace the ringback tone when someone calls you by the music of your choice before you answer. Comviq and its agency Forsman & Bodenfors have partnered with Universal Music for the launch of “Welcome in” new single of Veronica Maggio, a famous Swedish popstar. The Ringback tone service of one of Veronica Maggio’s fan has become for two weeks the only way to hear the new single. People have spread the word and the fan got thousands of calls. Each caller also got a text information about how to sign for the new service
TitleSingle Single Release
Agency
Campaign Single Single Release
Advertiser Comviq
Brand Comviq

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Business SectorSubscribers Only
Media Type Mobile Advertising

About Forsman & Bodenfors

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Forsman & Bodenfors and KBS become Forsman & Bodenfors

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KBS and Forsman & Bodenfors are joining forces to form a global creative collective under the Forsman & Bodenfors name.


This brings together Forsman & Bodenfors’ world renowned creative pedigree and way of working with KBS’s innovative technology capabilities, media offering, and data strategy – and expands the footprint into the US, Canada, Europe, UK and Asia markets.

The new Forsman & Bodenfors will embrace and expand the famed way of working that champions collaboration, flat team structures, and fluid cooperation between disciplines. KBS’s technology and data and analytics capabilities will be deployed across all offices, and so will media planning and buying, through The Media Kitchen.

The new Forsman & Bodenfors will have around 700 employees in 8 offices: Gothenburg, New York, Stockholm, London, Toronto, Montreal, Shanghai and Singapore.


For more information, please visit: forsman.co

Press contact Lotta Dawidsson: lotta.dawidsson@fb.se

+46-(0)733-757828