Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)

How to combine happiness and pleasure with a global issue?

Dhaka is one of the most polluted capital in the world. Coca-Cola has decided to unite its sustainable engagement with its happiness theory in creating a special recycling machine: an arcade machine that runs on empty Coca-Cola bottles. Placed in different locations around the city, you play a "special" Pong game with a friend for a single empty bottle of Coke. since the installation Coca-Cola has collected thousands of plastic bottles. Every little helps
TitleHappiness Arcade
Agency
Campaign Happiness Arcade
Advertiser Coca-Cola Company
Brand Coca-Cola

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LanguageEnglish
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Media Type Outdoor/Out of Home
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Executive Creative Director S..d G...ul A..m Subscribers Only
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