Coin-Op Kiddie Rides

Mexican Red Cross has found a new way to weather the storm!

To ensure the Mexican Red Cross revenues during the 2010 economic crisis, JWT has collected funds through coin-operated kiddie rides. Thus, while kids played heroes, parents contributed to a good cause. The aim of this operation was to show people that the Red Cross keeps going thanks to their money, and it worked… ! The large press coverage of this integrated campaign participated to a 23% increase of fundraising and the entire campaign (kiddie rides, print, outdoor) won many advertising prizes …
TitleCoin-Op Kiddie Rides (film)
Campaign Coin-Op Kiddie Rides - Mexican Red Cross
Advertiser Mexican Red Cross
Brand Mexican Red Cross

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PostedJune 2010
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Case Study