Coloring in the Gorillaz

Deutsche Telekom is enabling customers to see a hidden musical world through magenta shades.

The future may be Orange, but Deutsche Telekom’s preferred shade is magenta. With the help of Saatchi & Saatchi London, the telecom provider is using its signature color in a similar way to the famous “green screen” deployed in broadcasting, delivering cool content via an application called “The Lenz”.
Thanks to a color detection system, every magenta surface is transformed into a screen. And who are the stars of this hidden dimension? Virtual rock band Gorillaz, of course! Via the application, fans will have access to live concerts and interviews. Thanks to Deutsche Telekom, magenta has become a medium. 

About Saatchi & Saatchi

At S&S, our clients are asking us for creative ideas that give them the best of both worlds.

Ideas which are as relevant to everyone as they are to individuals.

Ideas which stretch to achieve cultural breakthrough, AND personal relevance.

Ideas which are no longer about static bursts of activity, but which work in continuous evolution.

As a result, we reject ideas that can only work on certain levels. We ask more of creative ideas.

We call this dynamic creativity. 

Latest News

Saatchi & Saatchi London unveils leadership line-up

Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively.

Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance.

Larissa has been promoted from chief growth officer, and will continue to lead growth and new business with a particular responsibility for culture and talent.

Both will continue to run senior client relationships across the agency’s client base, which includes EE, Direct Line, Britvic, Visa and Deutsche Telekom, Expedia Inc and Kerry Foods.

The pair will form part of a London leadership team comprising Richard Huntington, the London chairman and chief strategy officer, and a soon-to-be-announced London chief creative officer.

The team will continue to report to global president, Magnus Djaba and together, will focus on delivering an outstanding agency culture, as well as creative, commercial and new business performance.

Danny Josephs, the current COO of Saatchi & Saatchi London, is leaving to pursue new opportunities.

Magnus Djaba, global president of Saatchi & Saatchi, said: “As a Spurs fan I know what it’s like to have a superstar who is one of your own. Sam is definitely that. For Larissa, I couldn’t be more proud. Our secret weapon is now not so secret.”