Commercial without logo

Subliminal image or Media Innovation

A subliminal image (BMW logo) inserted and flashed during a cinema commercial has made more for the recognition of the brand than any classical packshot at the end in a German theater. It is how Serviceplan and its clients have decided to promote BMW motorbikes transforming spectators into fans of the brand and of the experience. This operation has been rewarded several times and has just received an Epica Gold in Media Innovation
TitleBMW Flash-Projection
Agency
Campaign BMW Flash-Projection
Advertiser BMW
Brand BMW

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About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication). 

Latest News

Serviceplan win 2 Gold, 2 Silver and 3 Bronze at Eurobest

Serviceplan enjoyed a successful Eurobest Festival with awards for; la Sécurité Routière ‘Virtual Crash Billboard’, Ehinger Kraftrad ‘The Archaeologist’, Penny ‘Little Counts’ and IPRAS WomenforWomen ‘The Truth Unveiled’.

1 December 2017 — During the 3-day festival in London from 28-30 November, Serviceplan Global Chief Creative Officer Alexander Schill was Jury President for Outdoor, Radio and Integrated, and President of For Good, and presented awards at the ceremony on Thursday 29 November. Serviceplan International’s Worldwide Executive Creative Director Jason Romeyko gave a presentation on ‘Curating for the independent global citizen’ during the festival. Merel Van den Broeck, Executive Creative Director of Serviceplan Benelux, was on the Direct Jury.

In Direct there was 1 Gold and 1 Silver for the ‘Virtual Crash Billboard’ from Serviceplan France, which also won a Bronze in Outdoor. ‘The Archaeologist’ picked up a silver and bronze in Design, and Penny ‘Little Counts’ won bronze in Design. ‘The Truth Unveiled’, a campaign created for IPRAS WomenforWomen by Serviceplan Health & Life in partnership with Serviceplan India, to raise awareness of the vast number of women who are victims of acid attacks in India, was awarded Gold in Glass: The Award for Change. Diane Schulz, International Account Director, Innovation Team, collected the awards on behalf of Serviceplan. Founded in 1988, Eurobest is an annual festival of learning, networking and celebration of European creativity.