Commercial without logo

Subliminal image or Media Innovation

A subliminal image (BMW logo) inserted and flashed during a cinema commercial has made more for the recognition of the brand than any classical packshot at the end in a German theater. It is how Serviceplan and its clients have decided to promote BMW motorbikes transforming spectators into fans of the brand and of the experience. This operation has been rewarded several times and has just received an Epica Gold in Media Innovation
TitleBMW Flash-Projection
Campaign BMW Flash-Projection
Advertiser BMW
Brand BMW

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Media Type Case Study