Communicate through a new channel in cars

Kooperativa wishes you a safe journey

Every year, hundreds of accidents happen in the Czech Republic because the drivers ignore railways crossing causing injuries and deaths. It’s also the role of Kooperativa insurance to reduce life’s risks. So it wanted to give warning messages just before the railway crossings where the drivers would better understand and remind the dangers. How to reach them each time they approach these dangerous crossings? The drivers usually trust the voice of their navigation system during all their journeys. So Kooperativa has partnered with Garmin, one of the most sold GPS in the country, to reprogram the voice to give warning messages not only approaching railway crossings where there was an accident but also “Safely driving” messages like “Surely a locomotive is not the last thing you would ever like to see”, “Patience brings roses impatience brings wreaths”… Thousands gps and updates have been bought but what is the most important is that the accidents and deaths have decreased
TitleKooperativa Navigation
Agency
Campaign Kooperativa Navigation
Advertiser Kooperativa Vienna Insurance Group
Brand Kooperativa Insurance

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Business SectorSubscribers Only
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Media Type Case Study