Communicating before the movie starts

Plan Belgium hijacks parental advisory notices

The International Day of the Girl Child last week reminded us of one of the threats faced by girls around the world: forced marriage. In fact, 27 girls are forced into marriage every minute; that’s 2 every second. Child marriage is a global problem. It violates girls' human rights, curtails their education, harms their health and sharply constrains their future. By hijacking the age suitability warnings screened before 12+ movie trailers on TV, in movie theaters and even with pre-roll videos on the Internet, Duval Guillaume and Plan Belgium obliged viewers to confront the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture of this tradition at a moment when the audience is more receptive.

TitleLittle Girls Hijack Age Warning During Prime Time
Agency
Campaign Little Girls Hijack Age Warning During Prime Time
Advertiser PLAN
Brand PLAN Belgium

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
ProblemSubscribers Only
Media Type Television & Cinema
Length
Production Company Ge....mo Subscribers Only
Creative Director Ge....ey H....on Subscribers Only
Creative Director
Art Director J...s C...we Subscribers Only
Copywriter R..f .e H...er Subscribers Only
Director
Director of Photography (DOP) P..t D....rt Subscribers Only
Executive Producer J...er Mo....rt Subscribers Only
Account Director
Strategic Planner P..t Wu....an Subscribers Only
Strategic Planner S...ie J...ul Subscribers Only
Agency Producer
Agency Producer T...n P..m Subscribers Only
Account Manager ..f L...en Subscribers Only
Media Planner
Production Assistant M....as K...er Subscribers Only

About Duval Guillaume

We create work that is loved by the public, and admired by the industry. This philosophy leads to more social currency. We do this for international clients such as Smirnoff Europe, Center Parcs Europe, Coke Zero Europe and Carlsberg Europe.

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