Comparative operation

Advertise from your competitors failings

With the winter, trains are often delayed or cancelled due to the weather conditions. Swebus, which is Sweden’s most punctual public transport, has taken here the occasion to “steal” customers from the railroad company in creating the “SWEBUS TRAIN SWITCH”. If your train is late or even canceled, customers are rewarded with discounted bus rides. The discount coupon was created on the number of minutes the train was late and accessible through a web-app. But only one discount ticket was generated per delayed train obliging potential customers to scan it regularly
TitleThe Train Switch
Campaign The Train Switch
Advertiser Swebus
Brand Swebus

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PostedJuly 2013
Business SectorSubscribers Only
Media Type Case Study