Contextual advertising on TV

New media space used for a promotion

In a country where there are no cinemas, movies are seen at home on TV. Thus, TV ad breaks are almost the only way for a brand to show a commercial. Resulting in ads having to fight with many competitors. Many TV networks already use the screen corner to make announcements, mainly for the next program. SABB (the HSBC Saudi Arabia) decided to use this place to show contextual advertising about low-rate loans with SALE Tags. A car loan is offered on the tag, just after a car crash (etc). Thanks to a close partnership with the TV station, JWT and Saudi Arabia have offered a contextual and relevant advertising message to the public.
TitleSale Intervention
Campaign SABB Sale Intervention
Advertiser Sabb (The Saudi British Bank)
Brand SABB

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PostedNovember 2013
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Chief Creative Officer R...ey N..a Subscribers Only
Executive Creative Director C...ic Subscribers Only
Creative Director A..n Subscribers Only