Creative Technology and Mobiles

Nar Mobile does CSR.

Azerbaijan is in constant need of blood donors. Y&R Moscow and Nar Mobile have launched an integrated campaign to bring attention to it in daily life. Most young people are addicted to their phones and they can’t spend a day without it. Therefore Y&R Moscow have created a simple parallel to communicate: give battery from one phone to the other is as simple as giving blood to someone. They invented a bracelet that allows to donate energy from one Android phone to another.
TitleLife-Saving Cable Project
Agency
Campaign Donor Cable Project
Advertiser Nar Mobile
Brand Nar Mobile

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LanguageEnglish
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Media Type Case Study
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Art Director Ra.....ia Ra.....va Subscribers Only
Production Company P....ct 1.., M...ow Subscribers Only
Creative Director
Art Director A...m Go.....ov Subscribers Only
Art Director An.....ia Bu.....ina Subscribers Only
Art Director
Art Director An.....ia Bu.....ina Subscribers Only
Art Supervisor Fe....co F...i Subscribers Only
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Production Company Producer S...ey Mi.....ov Subscribers Only
Production Company Producer A..a De......nko Subscribers Only
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