Creative Technology and Mobiles

Nar Mobile does CSR.

Azerbaijan is in constant need of blood donors. Y&R Moscow and Nar Mobile have launched an integrated campaign to bring attention to it in daily life. Most young people are addicted to their phones and they can’t spend a day without it. Therefore Y&R Moscow have created a simple parallel to communicate: give battery from one phone to the other is as simple as giving blood to someone. They invented a bracelet that allows to donate energy from one Android phone to another.
TitleLife-Saving Cable Project
Agency
Campaign Donor Cable Project
Advertiser Nar Mobile
Brand Nar Mobile

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Creative Director M...o C....na Subscribers Only
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