CSR funny communication

The Pink Squad helps the launch of a Car Insurance

Direct Insurance wanted to support the launch of their new car insurance. The Pink Squad has begun to fight against irresponsibility and incivility on Slovakian roads in a very spectacular and entertaining way announcing first their actions in hacking the main TV channels and then showcasing them on the web. No one could escape, no one knew who they were but a lot of people became fans. Direct Insurance new commercial has then been launched, featuring the Pink Squad creating thus a big support for the brand.
TitleThe Pink Squad
Campaign The Pink Squad - Union Insurance Company
Advertiser Union Insurance Company
Brand Union Insurance Company

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PostedAugust 2010
Business SectorSubscribers Only
Media Type Case Study