Culture Dispensing Machine

A bank transforms its ATM’s into CDM’s for a corporate campaign

Emirates NBD is a leading retail banking franchise in UAE. To celebrate the national day and to make the Emirate culture more accessible to the UAE’s large expatriate population, Emirates NBD has converted some of its ATM’s into CDM: Culture Dispensing Machine. Placed in shopping malls, these machines offer users to learn more about a topic of the local culture: language, art, music… They were then “dispensed” a special gift to illustrate the topic and expose the expats to the culture and history of the United Arab Emirates If you understand and enjoy the culture of the place where you live, you enjoy life a whole lot more as well
TitleThe Culture Dispensing Machine
Agency
Campaign The Culture Dispensing Machine
Advertiser Emirates NBD
Brand Emirates NBD

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Head of Insights & Strategy T...ab R..s Subscribers Only
Business Unit Director S...o M...k Subscribers Only
Account Director V...y Kr....ni Subscribers Only
Associate Creative Director Jo.....ne Y...es Subscribers Only
Associate Creative Director N...ab R..s Subscribers Only