Customized TV ad

Coca-Cola creates 4 millions personalized TV commercials

Coca-Cola and Channel 4 have created personalized TV commercials as a new part of the "Share a Coke" concept. They will be featured on the online streaming of Channel 4: 4oD. Anyone can register and then see the Channel 4 logo transformed into a Coke bottle with his name on it.

TitleThe world's first fully personalised tv campaign
Campaign The world's first fully personalised tv campaign
Advertiser Coca-Cola Company
Brand Coca-Cola

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PostedJune 2015
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Television & Cinema