Coca-Cola and Channel 4 have created personalized TV commercials as a new part of the "Share a Coke" concept. They will be featured on the online streaming of Channel 4: 4oD. Anyone can register and then see the Channel 4 logo transformed into a Coke bottle with his name on it.
|Title||The world's first fully personalised tv campaign|
|Campaign||The world's first fully personalised tv campaign|
|Business Sector||Subscribers Only|
|Media Type||Television & Cinema|