Dark chocolate sold as a medicine

Next time you eat a piece of chocolate, you may not have to feel overly guilty about it.

It’s always good to remind gourmet people the healthy benefits of chocolate. Indeed dark chocolate is nutritious, reduces blood pressure, may prevent memory decline, lowers cholesterol levels… So instead of communicating in the usual food way, the agency Cheil Hong Kong has proposed a concept to stand out from the competitors. Thus Very Chocolate has become the “medicine” chocolate in changing its packaging and prints to appropriate the usual health communication codes.