Day & Night Message

Enlightening of the anorexia issue

Fashion is a sector where eating disorders happen even if they are often not easy to detect. For its 25th anniversary, ANEB has decided to raise awareness about it in a two-step campaign: a billboard of a young girl, dressed with a loose tunic. But when the night comes, the backlight reveals a scrawny silhouette.
TitleFashion is Everywhere. So Is Anorexia
Title (original language)La mode est partout. L'anorexie aussi
Campaign Fashion is Everywhere. So is Anorexia
Advertiser Ass. québécoise d'aide aux anorexique & boulimique
Brand ANEB

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Date of First Broadcast/Publication Subscribers Only
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Media Type Outdoor/Out of Home
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