Dick is Out.

Promo videogame

To reach its teenager target to promote safe sex against AIDS, Philip und Keuntje has created an online game where the user takes part in a virtual boxing match against the virus. However, instead of using a keyboard, the player uses their penis inside a special condom as a joystick to beat HIV virus. The promotion of the game has been made in distributing these high-tech condoms, through TV and web commercials, social networks such as as Chatroulette and Facebook. The campaign got an important press coverage and the originality of the game associated with a serious message transformed "Cock-out" operation into a large success.
TitleCock Out
Agency
Campaign Cock Out
Advertiser Vergiss Aids nicht e.V.
Brand Vergiss Aids nicht

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
More InformationSubscribers Only
Production Company Z...y Me.....use Subscribers Only
Animation P....ol I...nd Subscribers Only
Music
Creative Director D....er K...er Subscribers Only
Creative Director Co.....tin K...ff Subscribers Only
Art Director
Art Director S...ke S....dt Subscribers Only
Art Director Jen......mus Sc....er Subscribers Only
Copywriter
Copywriter R..é E...t Subscribers Only
Director A...ol K...e Subscribers Only
Director of Photography (DOP)
Producer F....an P...i Subscribers Only
Head of Production T...as A...ld Subscribers Only
Executive Producer
Account Director S....en S...ab Subscribers Only
Account Director S....na Bo.....er Subscribers Only
Agency Producer
Agency Producer A..l L...k Subscribers Only
Audio Engineer M....ka He.....ger Subscribers Only
Music Composer
Technical Director H...er N...en Subscribers Only
Flash Developer M...el Ro.....ez Subscribers Only
Flash Developer
Online Agency Producer A..e B...ch Subscribers Only
1st Camera Al.....er N..i Subscribers Only
2nd Camera
Facilities K...e G...er Subscribers Only
Facilities M...o G...i Subscribers Only
Cutter
Cutter M....el P...i Subscribers Only
Casting B...it E...er Subscribers Only
Location Scouting
Head of Design C....es B..s Subscribers Only
Head of Animation P...ip H...en Subscribers Only
Animation - Producer
3D Modeling B...ia M...o A...ar Subscribers Only
3D Texturing B...ia M...o A...ar Subscribers Only
3D Modeling
3D Texturing S..n K...m Subscribers Only
3D Modeling Wa....ar F..t Subscribers Only
Character Rigging
3D Texturing J...ka He....ch Subscribers Only
3D Lighting / Shading J...ka He....ch Subscribers Only
Compositing
3D Lighting / Shading Ch.....an Wa.....er Subscribers Only
Character Rigging D..o F....ra Subscribers Only
Character - Animation