Dick is Out.

Promo videogame

To reach its teenager target to promote safe sex against AIDS, Philip und Keuntje has created an online game where the user takes part in a virtual boxing match against the virus. However, instead of using a keyboard, the player uses their penis inside a special condom as a joystick to beat HIV virus. The promotion of the game has been made in distributing these high-tech condoms, through TV and web commercials, social networks such as as Chatroulette and Facebook. The campaign got an important press coverage and the originality of the game associated with a serious message transformed "Cock-out" operation into a large success.
TitleCock Out
Agency
Campaign Cock Out
Advertiser Vergiss Aids nicht e.V.
Brand Vergiss Aids nicht

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