Digital Brand

Abbott Mead Vickers' Campaign for The Economist

Abbott Mead Vickers' Campaign for The Economist
TitleDigital Brand Film
Agency
Campaign Digital Brand Film
Advertiser The Economist
Brand The Economist

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Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Length

About AMV BBDO

We are in the business of behaviour change. Getting people to 'feel' or 'think' differently about a brand is a hygiene factor – all communications must do this as a prerequisite. Our real value to a client’s business is knowing how to simplify business problems and create breakthrough solutions that create powerful and measurable customer action; from “Try” for Sainsbury’s and “Wait” for Guinness to “Join” for the Economist or “Match” for Dulux.