Digital Synchronised Outdoor

Live Experience Control

In a big train station, the National Centre for Domestic Violence and JWT London have coordinated and used JC Decaux digital outdoor network to raise awareness about domestic abuses and to urge people not to be a silent witness. How did it work? The outdoor feature a woman who lives an abusive domestic situation, with a call for action. Using their smartphones, the participants are able to control the man in dragging him away from the woman on to the other billboards. When they are separated, the screens synchronise and show the same message incitating people to intervene.
TitleDrag Him Away
Agency
Campaign Drag Him Away
Advertiser National Centre for Domestic Violence
Brand NCDV

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Production Company
Creative Team H..h T..d Subscribers Only
Creative Team A..m S....es Subscribers Only

About J. Walter Thompson London

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90+ Countries

· DA&D – Yellow Pencil in Entertainment – HSBC – Living River 
· Cannes – Bronze Lion in Radio – Nestle – Christmas Break 
· Cannes – Bronze Lion in Radio – Bayer – You on a good day 
· Cannes – Bronze Lion in Outdoor, Press – Johnson & Johnson – Objects 
· Eurobest – Silver in Health – IFAW – Pups
· Local Choice – Gold in Press, Outdoor – Nestle – Bond
· Clio Awards – Bronze Clio in Film – Shell – Shapeshifter
· Euro Effie – Silver in Creative Effectiveness – Kenco – Coffee vs. Gangs
· LIAA – Bronze LIA in Entertainment, Design – HSBC – A Living River        
· LIAA – Bronze LIA in Radio – Bayer – Late Train

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