Direct Marketing Innovative Support

Reach the readers

One of the most important bookstore chain in Russia has decided to remind people about the importance of reading. There is one place where people continue to read: the toilets. And if no book is available, people read what they can have in hand, including the air freshener. 100 000 Books has so printed some extracts of best-sellers on a special range of air-fresheners sold in shopping malls and departments stores. The attendance of 100 000 Books gained 23%. The campaign won several awards during Golden Drum and Red Apple.
TitleBooks Fresheners (Film)
Agency
Campaign Books Fresheners
Advertiser 100 000 Books
Brand 100 000 Books

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