Direct Marketing Innovative Support

Reach the readers

One of the most important bookstore chain in Russia has decided to remind people about the importance of reading. There is one place where people continue to read: the toilets. And if no book is available, people read what they can have in hand, including the air freshener. 100 000 Books has so printed some extracts of best-sellers on a special range of air-fresheners sold in shopping malls and departments stores. The attendance of 100 000 Books gained 23%. The campaign won several awards during Golden Drum and Red Apple.
TitleBooks Fresheners (Film)
Campaign Books Fresheners
Advertiser 100 000 Books
Brand 100 000 Books

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
Media Type Case Study
Creative Director A...ey Gu......lin Subscribers Only
Copywriter A...ey Ni.....ov Subscribers Only
Copywriter E...ny Pr......nko Subscribers Only
Copywriter Al.....dr Pa......nko Subscribers Only
Art Director Vl.....av Der......ykh Subscribers Only