Donation Posters

Technology Helps Melbourne’s Homeless Return Home

In Melbourne, more than 25,000 kids are homeless. In order to help them find their way back home, the Public Transport of Victoria is using technology and a unique ticket purchasing system for commuters. Interactive posters were created that enable commuters to donate public transport cards for homeless kids directly through the billboard. By touching the billboard with their transport cards, the value of the ticket is transferred as a donation to the homeless youth charity, Ladder. Each time a donation is made, the young homeless person seen on the poster leaves for home.

TitleDonation Posters
Campaign Donation Posters
Advertiser Public Transport Victoria
Brand Public Transport Victoria

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PostedJune 2015
Business SectorSubscribers Only
Media Type Case Study