Don’t be too metrosexual

An Experiment in men’s clothing stores.

Men can now take care of their appearance in a very short time, with Head & Shoulders. That’s the simple message of an ambient campaign made by Saatchi & Saatchi Poland in March. Special changing rooms were set up in men clothing stores. The system activates when a man spends too much time in the changing room. Thus, the set up and message becomes more feminine. A digital screen enables him to stop the experience and get an Head & Shoulders total care shampoo as gift.
TitleChanging Room
Campaign Changing Room
Advertiser Procter & Gamble
Brand Head & Shoulders

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