Edible Poster

Barracuda Restaurant demonstrates the freshness of its seafood thanks to a special poster that becomes a PR campaign.


Barracuda is a famous seafood restaurant in Dubai. Through an activation poster campaign, it wanted to prove the freshness of the fishes. How? A specific poster representing fishes has been set up on the beaches of Dubai painted with edible ink and even sticked with fish glue. In no time, the fish was eaten by experts in seafood – the seagulls – leaving only the drawing of a fishbone.