Facebook Showroom

Ikea uses the most popular social network to promote its brand in an entertaining way.

To launch its new store in Malmö IKEA and its agency Forsman & Bodenfors have used an already-existing functionality of Facebook, thus with a minimal investment. The Store Manager created his own profile, began to post photos of the new IKEA store and launched the game: the first one to tag himself on the photo won the object or furniture... With a snowball effect, it spreads on facebook profiles and on the web. People promoted IKEA to their friends without even realizing it
TitleFacebook Showroom
Campaign Facebook Showroom - IKEA
Advertiser IKEA
Brand IKEA

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Business SectorSubscribers Only
Media Type Digital
Advertising Manager S..a Za......son Subscribers Only
Photographer L....rt S....erg Subscribers Only

About Forsman & Bodenfors

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