Famous extras for IKEA

Promotion of the new catalogue during the movies in theaters

Ikea wanted to launched its new catalogue in Germany. It has "recycled" famous movies using in their set an Ikea product. Special flashlight have then been used to light up the reference and price of the product shown on the screen. 5.000 catalogues have been distributed after the showings instead of 1000 usually. This operation has been rewarded during the Cannes Lions and Cresta

TitleIkea-Cinema-Catalogue
Agency
Campaign Ikea-Cinema-Catalogue
Advertiser IKEA
Brand Ikea Furniture

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Business SectorSubscribers Only
Media Type Case Study