Fiat rewards back seat bucklers

Incentive to buckle up

Brazilians don't like buckling their seat belts when they're in the back seat, even though this is a cause of many road deaths. But instead of using shock tactics to convince them, Fiat decided to reward safe travellers. So it offered an incentive to the back seat passengers of taxis : free internet access. Wi-Fi was installed in taxis across the city. But it only worked when passengers buckled up. At the time of writing Fiat's campaign has reached over 4,500 passengers, and more people than ever before are buckling up for a safe ride.
TitleSafety Wi-Fi
Agency
Campaign Safety Wi-Fi
Advertiser Fiat
Brand Fiat

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
MarketSubscribers Only
Account Manager C...tia M...ão Subscribers Only
Media Manager Fe....do S...es Subscribers Only
Sound Production P...o C...as Subscribers Only
Sound Production R....go Mo....ro Subscribers Only
Sound Production J..r Ol....ra Subscribers Only
Sound Production W...on Si.....ha Subscribers Only
Copywriter P...o F....do Subscribers Only
Editor P...o St....no Subscribers Only
Creative Director M....lo Br....si Subscribers Only
Art Director M...on Pi....ro Subscribers Only
Chief Creative Officer F..d Sa....ha Subscribers Only
Media Manager Na....ia .i Subscribers Only
Media Manager Fe....do Bo.....tti Subscribers Only
Media Manager P...o P....ra Subscribers Only
Media Manager D....la F...co Subscribers Only
MOTION DESIGN Ch.....an B....no Subscribers Only
Account Manager E....do Cr....di Subscribers Only
Copywriter Al.....re F...re Subscribers Only
Graphic Producer Ro....ne R....ro Subscribers Only
Graphic Producer R....do S...lo Subscribers Only
Graphic Producer R....go L..a Subscribers Only
Graphic Producer Z....ho L..a Subscribers Only
Art Director V...r M....es Subscribers Only
Creative Director P...o U...ri Subscribers Only
Creative Director M...cio J...ot Subscribers Only
Executive Creative Director M....lo R..s Subscribers Only
Planning Team M...o F...h Subscribers Only
Planning Team R...el C...lo Subscribers Only
Planning Team T...o L..a Subscribers Only
Creative Director E....do Ba.....on Subscribers Only
Account Manager C..o P...z Subscribers Only
Sound Production Di....io D...l Subscribers Only