To announce that the FIFA 14 video game now includes the Colombian football league, Y&R Bogota and Microsoft Xbox hijacked the most important match in the Colombian soccer calendar. While the match was being aired, expert gamers recreated it in real time on the Xbox. When the viewers least expected it – such as for an instant replay of a goal – the live game on their screens was switched for its video game double. An accompanying caption promoted FIFA 14 and its new features. It was probably the first soccer match where the game was not only played on the pitch, but also behind the scenes.