Recently, some campaigns have used small prisms to create digital holograph with the smartphones.
or more recently
But Mercedes-Benz has set up a higher size installation with a billboard and a prism
For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation.
Convincing and impacting media innovation