First holographic poster: Watch out for the cyclist

Elephant Seven invites the pedestrians to look behind the billboard to promote Mercedes blind spot assist.

Recently, some campaigns have used small prisms to create digital holograph with the smartphones.

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But Mercedes-Benz has set up a higher size installation with a billboard and a prism

For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation.

Convincing and impacting media innovation