Flagged billboard

Who knows that Coca-Cola is a Danish brand ?

Denmark is one of the happiest country in the world. Coca-Cola has recently noticed that the Danish flag was hidden in its logo. It has given the brand and the agency McCann an occasion to spread happiness through the country. At the airport, Danes have a tradition to welcome people with Danish flags. Therefore, Coca-Cola has created a special outdoor ad where people could pick flags straight from the logo to share the happiness of welcoming travelers.
TitleThe Happy Flag
Campaign The Happy Flag
Advertiser Coca-Cola Company
Brand Coca-Cola

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PostedOctober 2013
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Case Study
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