Flagged billboard

Who knows that Coca-Cola is a Danish brand ?

Denmark is one of the happiest country in the world. Coca-Cola has recently noticed that the Danish flag was hidden in its logo. It has given the brand and the agency McCann an occasion to spread happiness through the country. At the airport, Danes have a tradition to welcome people with Danish flags. Therefore, Coca-Cola has created a special outdoor ad where people could pick flags straight from the logo to share the happiness of welcoming travelers.
TitleThe Happy Flag
Agency
Campaign The Happy Flag
Advertiser Coca-Cola Company
Brand Coca-Cola

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Case Study
Length
Chief Creative Officer A....as Da.....st Subscribers Only
Chief Creative Officer M...el B....ca Subscribers Only
Executive Creative Director ..e ..n Subscribers Only
Creative Director M..s O..t Subscribers Only
Copywriter R....rd B...ow Subscribers Only
Art Director ..a Wa....rk Subscribers Only
Art Director M...al Si.....icz Subscribers Only
Art Director G....el M...er Subscribers Only
Copywriter G....el M...er Subscribers Only
Producer Ca.....ne ..e Subscribers Only
Account Supervisor M...en In....nn Subscribers Only
Account Supervisor A...ei Ka.....dov Subscribers Only