Saatchi & Saatchi has associated the technology of a driving video game and the urinals in restaurants for a responsible, below the line operation for the purpose of encouraging drivers who are drunk to go home with a cab. It became global with the creation of a dedicated website.
|Title||The Piss Screen|
|Agency||Saatchi & Saatchi Frankfurt|
|Campaign||Piss Screen Bluetooth - Main Taxi Frankfurt|
|Advertiser||Main Taxi Frankfurt|
|Business Sector||Subscribers Only|
|Media Type||Case Study|