Frankfurt Taxis Go Into Men’s Lavatories

Either you drive or you call a cab

Saatchi & Saatchi has associated the technology of a driving video game and the urinals in restaurants for a responsible, below the line operation for the purpose of encouraging drivers who are drunk to go home with a cab. It became global with the creation of a dedicated website.

TitleThe Piss Screen
Campaign Piss Screen Bluetooth - Main Taxi Frankfurt
Advertiser Main Taxi Frankfurt
Brand Taxi Service

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Business SectorSubscribers Only
Media Type Case Study