Free Music Tackles Obesity in Poland

Free Music Tackles Obesity in Poland

In Poland, 1 in 4 teenagers suffers from obesity, and 50% of them don’t do any exercise. Obesity has become an alarming epidemic for the country. So the “Run with Heart Foundation” has partnered with Warner Music, Universal and Sony to create a fun and effective way to get kids moving. The developed a mobile site called “Moving Tracks” that gives teenagers free access to the best and most exclusive unreleased songs, but on one condition: the track only plays when the GPS in the mobile devices detects that the teenagers are actually running. The project is still ongoing, but has yet reached over 500,000 young teenagers.
TitleMoving Tracks
Agency
Campaign Moving Tracks
Advertiser Run With Heart Foundation
Brand Run With Heart Foundation

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Media Type Mobile Advertising
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